Retail Online Integration

Retail Online Integration
12 Takeaways From the All About eMail Virtual Conference & Expo

eM+C has just had its' annual virtual email conference — All About eMail (AAeM) Virtual Conference & Expo on Nov. 14 and we are still reeling from it. It was a great event. This year, sessions covered topics such as how changes to the email marketing landscape will affect email marketers; how to use email to create loyal customers; the pros and cons of email acquisition tactics; tracking email subject line success; getting creative with email and social; mobile email marketing best practices; and more. You can access the entire show on-demand, now through Feb. 18, by registering here.

3 Retailer Trends From INNOVATE 2011

Here's a look at 3 retailer trends I learned about about at INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation that took place earlier this month in San Francisco: 1. Assume your customer is a cross-channel shopper. Retailers must understand that cross-channel is here and they have to build…

Takeaways From the Email Evolution Conference

I recently attended the 2011 Email Evolution Conference sponsored by the Direct Marketing Association's Email Experience Council, and here are some top takeaways:1. Email needs to be more humanized. In his keynote address, Gary Vaynerchuk, the online marketing trailblazer, entrepreneur and author of "CRUSH IT! Why NOW Is the Time to Cash In On Your…