Ran Shaul

Ran Shaul
Holiday Marketing Prep—Are all Customers Created Equal?

Industry analysts are predicting record sales this holiday season—in fact, they expect it to be the biggest Thanksgiving, Black Friday and Cyber Monday ever. The big media buys are nicely wrapped up with a bow. Now, some marketers have already bombarded their email lists with incessant email campaigns, some are focused on hot marketing trends like social media and content marketing, and some are depending on tried-and-true deep discounts and free shipping deals, but all of them want to reel in online shoppers and top the sales charts.