Rainer Hengst

Rainer Hengst
Internet Special Report Europe's Enticing E-markets (1,780 wo

By Rainer Hengst While the U.S. e-marketplace may be experiencing a slowdown, some American online marketers are starting to invest in e-commerce's next frontier: Europe. The Continent is enjoying its highest consumer-confidence levels in eight years, its lowest unemployment in a decade, and economies determined to go high-tech—all good signs. So while America's Internet boom has slowed, Europe's prospects appear relatively brighter. Since it's impossible to cover in one article the marketing potential of all of Europe, I'll briefly examine the Continent's three main markets: Germany, the United Kingdom and France. Online sales in these three countries alone are expected to