Email campaigns work, period. The question becomes how effective they can be for certain organizations. Some marketers have seen significant drops in conversion rates and incorrectly conclude that emails are slowly becoming irrelevant. Nothing could be further from the truth.
I know many email marketers — myself included — will most certainly take a few days off before Labor Day weekend. However, the summer is hardly a time for email marketers to take it easy. In fact, it may be one of the busiest times of the year for us. Summer has proven to be one of the best times to keep up with new technologies and tactics. Here's why:
Email marketers can learn something from March Madness. The beauty of our profession is that everyone with the right game plan has a shot at generating positive returns. It’s not just limited to the big players. However, getting to the dance is one thing, converting the opportunity is quite another.
In part one of this series, I gave you five online-specific tactics to optimize your email subscriber acquisition efforts. Here are a few more tips focused on helping you maximize offline and mobile opportunities.
Subscriber list growth should be near the top of your email marketing program’s priority list. Here are five online-specific tactics to help you accomplish your acquisition goals and identify opportunities that you may be missing:
Many promotional and branding email campaigns fail to take into account the ultimate goal of such initiatives: for recipients to read the content presented to them and perform specific calls to action. Campaign landing pages can help recipients become engaged with campaigns and act on calls to action if they meet the following requirements: