I have known for years about the all-important “New Movers” lists and how marketers can best target and engage with this group.
The direct mail package is a sales team with each component having a different purpose and a different voice. In another “Lessons from
This week, Peggy Hatch digs into “You” copy vs. “I” copy following a recent customer service seminar she attended. Looking at two direct mail renewal efforts, she shows what a difference a little “you” copy can make.
The mantra: “Go where your audience is!” is only part of the story. Go … but go with meaningful content and use the channel that will
Using testimonials in your marketing campaigns is a no brainer. But making them really relevant takes some extra effort.
In this first episode of Timeless Lessons From the Greats, join Peggy Hatch as she shares John Francis Tighe’s priceless three-legged
For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what truly
I find it hard to believe that we're about to host our fifth annual Direct Marketing Day @ Your Desk on March 12, but it's true. And this will be the best one yet! If you haven't attended this FREE Virtual Conference before, don't let another one pass you by. Register today!
This month’s Creative Grab Bag from Who’s Mailing What! and Peggy Hatch compares how different companies promote similar products … and
I'm always fascinated when companies reintroduce themselves to the world with a new brand. CVS Pharmacy rebranding as CVS Health and expanding into new health services — including walk-in clinics — makes great sense to me. CVS Health's announcement, last February, to remove all tobacco products from its shelves was no coincidence. The action got lots of press that tied in perfectly with the company's new message of helping people on the road to better health.
Here’s a charming cross-channel retail traffic builder from Kiehl’s. Direct mail, email, and website all work together in a “Tradition
As 2014 draws to a close, I began thinking about the past 12 months and some of the lessons learned and the new words, concepts, techniques and technologies that have entered our marketing world. It boggles the mind! Here's what I learned ... how about you?
Is email marketing on the way out? No way. No how. Is email marketing more challenging? You bet! That's why I am delighted to make your day. Our All About Email Virtual Conference is starting this morning at 10:00 am ET. It is free. It is packed with information. And, if you can't attend for the entire day, it will be on-demand for the next 90 days. Just click here to register, check out the full agenda and see the great panel of speakers!
It’s the holidays, and many nonprofits are using this time of year to their advantage when mailing prospects and donors. Join Peggy
Need to get away from it all? Grand Circle Cruise Line knows — and they also know that it’s been a while since the last time you’ve had