Peggy Hatch

Peggy Hatch

Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.

Confessions of a New Mover

I have known for years about the all-important “New Movers” lists and how marketers can best target and engage with this group.

Direct Mail: The Ultimate Sales Team

The direct mail package is a sales team with each component having a different purpose and a different voice. In another “Lessons from

What's In It For Me!?

This week, Peggy Hatch digs into “You” copy vs. “I” copy following a recent customer service seminar she attended. Looking at two direct mail renewal efforts, she shows what a difference a little “you” copy can make.

Go Where Your Audience Is!

The mantra: “Go where your audience is!” is only part of the story. Go … but go with meaningful content and use the channel that will

Make Testimonials Count!

Using testimonials in your marketing campaigns is a no brainer. But making them really relevant takes some extra effort.

HAPPY BIRTHDAY! Direct Marketing Day @ Your Desk Turns 5!!!

I find it hard to believe that we're about to host our fifth annual Direct Marketing Day @ Your Desk on March 12, but it's true. And this will be the best one yet! If you haven't attended this FREE Virtual Conference before, don't let another one pass you by. Register today!

Rebranding … Not for the Faint of Heart!

I'm always fascinated when companies reintroduce themselves to the world with a new brand. CVS Pharmacy rebranding as CVS Health and expanding into new health services — including walk-in clinics — makes great sense to me. CVS Health's announcement, last February, to remove all tobacco products from its shelves was no coincidence. The action got lots of press that tied in perfectly with the company's new message of helping people on the road to better health.

New Additions to my Lexicon!

As 2014 draws to a close, I began thinking about the past 12 months and some of the lessons learned and the new words, concepts, techniques and technologies that have entered our marketing world. It boggles the mind! Here's what I learned ... how about you?

Are Your Email Marketing Efforts Sagging? Join Me at the All About Email Virtual Conference … It’s FREE and Starts Today!

Is email marketing on the way out?  No way. No how. Is email marketing more challenging? You bet! That's why I am delighted to make your day. Our All About Email Virtual Conference is starting this morning at 10:00 am ET. It is free. It is packed with information. And, if you can't attend for the entire day, it will be on-demand for the next 90 days. Just click here to register, check out the full agenda and see the great panel of speakers!