Pat Farrell

Pat Farrell
Infutor’s Data Strategy Guide for 2021

The year 2020 has been a tumultuous year. And as eyes begin to turn toward 2021, the new year promises to bring a budget season like never before. Infutor has put together a guide of what brands and marketers can learn from 2020 and how to apply those strategies into next year.

Designing Your Direct Mail

You’ve created a dynamic offer and identified your mailing list. Now it’s time to design a head-turning mailpiece. With so many printing options, selecting the right ones may seem overwhelming. Download Tension’s white paper, “Direct Mail Basics: Choosing Your Format” to learn more about the most frequently used formats, the advantages of the “solo” envelope and different self-mailers.

How to Retain New Customers Post-Pandemic

2020 has forced a rapid change in what people buy, when and how. Ecommerce companies must now take a hard look at how to retain those newly acquired customers during and post-pandemic. Melissa’s latest whitepaper explores data-driven methods to find your best customers and effective retention strategies to forge long-lasting, loyal relationships.

Testing Your Mailpiece

Determining the likes and dislikes of your audience doesn't require a crystal ball. When done correctly, testing can highlight the elements of your mailpiece that work...and those that don’t. Download Tension's "Direct Mail Basics: Testing Your Mailpiece" for helpful direct mail testing tips.

How Well Do You Know Identity Resolution?

Identity resolution enables marketers to deliver the right messages at the right time. Infutor has put together the ultimate quiz so you can find out if your organization is ready to benefit from identity resolution and how you can take the next step to achieving it.

Identify Your Target: Selecting the Best Direct Mail List

Are you confident in your ability to find the best audience for your offer? A good mailing list can make the different between the success or failure of your direct mail campaign, and picking the right one involves knowledge of the players, options and elements. Download Tension's "Direct Mail Basics: Targeting and Lists" to learn what’s available, how lists are compiled and key questions to ask your list provider.

What’s a 5WH Workshop? How Can It Help Me Now?

Your tried-and-true strategies have just become obsolete. So, how do you adapt your plans, strategies, tactics, content and THINKING continuously for an unprecedented dynamic market? Putting together the puzzle pieces necessary to achieve superior results can be overwhelming. This eBook will show you how to inexpensively increase your team’s success by optimizing Who to engage, with What content, Where, When and Why, as well as How through a Virtual 5WH Workshop tailored for your organization.

Identity Graphs Are More Crucial In 2020 Than Ever

With the imminent crumble of the third-party cookie, the time for marketers to shift focus to their own source of truth to identify consumers is now. The Identity Graph turns the unknown into the known, providing the key consumer insights that empower better experiences across inbound and outbound engagements. This guide shows you why managing your own graph is the best way to take consumer identity into your own hands in the post-cookie era.

How to Reach Executive Contacts During Covid

Home office has taken on a new meaning since Covid-19 has forced many to work from home. That’s why Melissa just released their new ExecConnect Mailing Lists. Reach decision-makers at their desk or on their couch with customizable selects that connect their business and consumer profiles together. Get 15% off your first list today so you can continue to reach business executives during the pandemic.

Creating Your Direct Mail Offer

We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative. Learn how to make the most of your offer with this white paper from Tension.

How to Reach Executive Contacts During Covid

Home office has taken on a new meaning since Covid-19 has forced many to work from home. That’s why Melissa just released their new ExecConnect Mailing Lists. Reach decision-makers at their desk or on their couch with customizable selects that connect their business and consumer profiles together. Get 15% off your first list today so you can continue to reach business executives during the pandemic.

Top 10 Demand Gen Mistakes Even the Most Sophisticated Marketers Make

For marketing teams, building depth and collaboration are key motivators of revenue growth. However, even the best marketing attribution and measurement strategies have room for improvement. Learn about the top ten demand generation mistakes and how you can plan for more accurate alignment in your own organization.

Get to Know the USPS

Direct mail’s 40-40-20 Rule tells us that the success of a direct mail campaign is based 40% on the right offer, 40% on the right audience and 20% on good creative. How does the USPS® fit in? Download Tension’s "Get to Know the USPS" white paper and learn about key USPS® products, programs and players that can drive your strategy and help your campaign succeed.