Pat Farrell

Pat Farrell
Envelope versus Postcard: Which Format Is Best?

Direct mail marketing is a perennial proven winner, but choosing which one to use for your mailing isn’t always an open and shut case. This download discusses how, when and why to use each format, along with tips for creating your mailing.

What Are Your Data Evaluation Results Telling You?

Evaluation results from a potential data partner shouldn’t be a set of numbers. They should provide intelligence about individuals with actionable insights that steer you toward successful strategic and tactical engagements. Download Infutor’s latest tip sheet for guidelines to help you interpret the results you receive from an evaluation.

A Practical Guide for Building and Managing Marketing Technology Stacks

Attack Your Stack is a workbook that guides marketers through the process of building and evolving marketing technology stacks. Delivering insights derived from hundreds of marketing stacks and a large community of marketing operations professionals, it’s succinct, filled with worksheets, and covers the entire lifecycle of the marketing technology stack.

National Direct Marketing Seminar Coming to LA, San Diego, Philadelphia and New York

Great marketers are driving companies forward because they understand how to engage customers amidst the current digital clutter. Are you ready to know what they know? The Direct Mail Crash Course is a dynamic, one-day seminar that walks you through the latest strategies for creating integrated marketing campaigns that get results. Seating is limited. RSVP for FREE today!

Turn Lookie-Loos to Leads with WebVisitor

Visitors to your website are potential leads, hidden behind a wall of anonymity. WebVisitor’s x-ray vision sees through that wall. It tracks visitor engagement and returns visit count, page path, IP address, name, email and phone contacts. Discover where leads are in the buying cycle, create personalized retargeting campaigns, and gain new business. Get a free quote now!​

6 Highly Optimized Page Templates for Your Next Landing Page

These six webpage templates for different parts of your marketing funnel have been drawn from a meta-analysis of hundreds of successful tests. In the PDF download, you’ll get: The case studies these templates draw upon, a walk-through of each template explaining how to use every element, and an overview of the methodology behind each template so you can iterate and make them fit your own marketing needs.

Last Reminder

Final stretch to submit your winning campaign. Enter to become the Grand Champion of the USPS Next Generation Campaign Awards. We recognize brands, agencies and printers who create innovate and effective B2B and B2C campaigns. Entry is free and easy. Submit your campaign today.

The Final Countdown

Final stretch to submit your winning campaign. Enter to become the Grand Champion of the USPS Next Generation Campaign Awards. We recognize brands, agencies and printers who create innovate and effective B2B and B2C campaigns. Entry is free and easy. Submit your campaign today.

Only 8 Days Left

Final stretch to submit your winning campaign. Enter to become the Grand Champion of the USPS Next Generation Campaign Awards. We recognize brands, agencies and printers who create innovate and effective B2B and B2C campaigns. Entry is free and easy. Submit your campaign today.

Don’t Wait Until Next Week

Final stretch to submit your winning campaign. Enter to become the Grand Champion of the USPS Next Generation Campaign Awards. We recognize brands, agencies and printers who create innovate and effective B2B and B2C campaigns. Entry is free and easy. Submit your campaign today.

Only 10 Days Left

Final stretch to submit your winning campaign. Enter to become the Grand Champion of the USPS Next Generation Campaign Awards. We recognize brands, agencies and printers who create innovate and effective B2B and B2C campaigns. Entry is free and easy. Submit your campaign today.

(White Paper) What Makes A Great Site Search Experience

A smart site search is capable of understanding the true intent behind a shopper’s query and offer relevant suggestions. Read this white paper on what it takes to create a great site search experience that truly understands what your online shoppers are searching for and delights them every single time.

Case Study: Retailer Captures Digital Conversion from Direct Mail

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? See how this retailer was able to leverage our device graph to understand conversions through multiple touch points and identify 6X the number of conversions. Download case study.