Pat Farrell

Pat Farrell
New Episode of The Why Behind The Buy Podcast on Identity Graphs

Identity graphs are key to marketing efforts, but many are still unfamiliar with this technology and want more information. The Why Behind The Buy podcast explores the benefits and limitations of identity graphs, plus how Metro by T-Mobile used this solution to uncover 300,000 previously anonymous leads in one month.

Resolving Your Consumers’ Identities

Identity resolution is a crucial tool for marketers, providing a complete, real-time view of a customer or prospect. Infutor’s recent eBook explores how identity resolution helps marketers improve personalization, make relevant and compelling offers, and understand whether the consumer is qualified to purchase.

I Hate “Brand” … Yeah, I Said It.

We’ve found ourselves at a fork in the road. Brand? Or DR? A DR-only mindset will lead to short-termism with no long-term play – consumers that will purchase today, but only did so because of a great offer, and will never again think about your produce or service again. At the same time, a branding-only mindset may lead to one ridiculously expensive TV spot, a hugely overpriced media plan and a couple people that care.

Could Your Retargeting Strategy Deliver Better Results?

Are your retargeting strategies achieving the highest conversion rates? Is email fatigue and display ad blindness hindering conversion opportunities? Download our free eBook to learn about direct mail retargeting and see why brands are increasingly adding the offline channel to their retargeting strategies.

9 Reasons Why No One Is Seeing Your Company's Content

Your firm is making major investments in content creation, but what good is all that content if it isn't being seen by the right people? I have combined some of the best strategies to get your employees sharing in my strategy guide, 9 Reasons Why No One Is Seeing Your Company's Content.

Get a Complete Picture of Consumers

Infutor’s recent whitepaper explores how top brands are resolving identities and personalizing engagements during the key moments in the customer journey. You’ll find use cases, things that can get in the way of success, and how you can start the path to identity resolution for your consumers.

The New Millennial CPG Shopper Report

With roughly 75 million Millennial shoppers in the U.S., they certainly carry a lot of buying power. Overall, they are likely to shop for groceries at Walmart, like trying new foods and buy in bulk. However, their shopping behaviors and preferences among this group can vary greatly. Download the latest Millennial CPG Shopper Report for a fresher perspective of Millennials by race and ethnicity to find your best customers faster.

Track Results in Real-Time to Optimize Campaigns

The most important thing to a marketer is to increase ROI. Tracking and measuring the results of marketing campaigns (whether they were on social, email, display or in-store) in real-time so you can see exactly what's working and what's not, then adjust accordingly is key. Learn how exposure influenced conversion, so you can validate and optimize media spend accurately in the newest Claritas Identify, Deliver, Optimize series.

We Have the Secrets to Identity Resolution

View Infutor’s most recent whitepaper to learn how top brands are resolving identity and personalizing engagements during the key moments in the customer journey. You’ll find use cases, things that can get in the way of success, and how you can start the path to identity resolution for your consumers.

The Most Expensive Thing About Producing a TV Commercial…

So if your job is Chief Needle Mover, how can you see around the corner to predict if your gut, or your agency’s gut, is making the right call on your TV creative? TV, unlike social media, is really hard to test, pivot, and test some more to ensure your big idea wins the heart of your customers and rattles the needle of your metrics.

Gain a 360-degree View of Your Consumers

With hundreds of channel options available and purchases being made in seconds, it’s more critical than ever for marketers to get in front of consumers at the right time. See how top brands are resolving identity and personalizing engagements during key moments in the customer journey in Infutor’s latest eBook.

Top Retailers Get Email ROI of $20 or More

You can, too. The latest industry research shows investments into advanced personalization are paying off big. What’s more surprising is just how accessible increased relevance has become. Find out how to achieve real-time relevance (without an army of developers) in the complete report.

WHY SEO is Like Blind Dating

In today's web dominated world SEO is more critical than ever. Explore the many key benefits of organic rankings: Attract Purchase-Ready Prospects, Build Brand Credibility, Improve Market Position vs. Competition.

Halloween, Black Friday, Cyber Monday – Oh My!

The most wonderful time of the year is right around the corner. Don’t ruin your holiday spirit – get your marketing in gear today! Build fresh email and direct mail lists with Early Bird Shoppers, Deal Seekers, Last Minute Shoppers + and other demographics. Get ready for a holiday bonanza! 20% off your first Consumer List order.