Pat Farrell

Pat Farrell
Tools Connecting to More Leads

Let Melissa guide all your data-driven marketing efforts to effectively reach out to new leads. Melissa Direct offers the tools to generate new leads, enhance your lists, clean your customer data and lower postage rates for any budget or business size – large or small. See how Melissa will revolutionize your sales and marketing efforts to connect you with more leads.

The New 2020 African-American Market Report

On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report for a better understanding of how to engage this valuable trillion-dollar consumer market smarter. Read Report!

How to Bridge the Segmentation Gap

The two primary methods of segmentation — customer and consumer — are similarly named, but there are different use cases for each. A recent Forrester report, along with a special introduction by Infutor, provides an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.

Essential Guide for Referral and Advocacy Marketing Platform Evaluation

This buyer's guide gives marketers in financial services and other industries key criteria for evaluating referral and advocacy marketing platforms. Use this framework to make the best decision on how to design and deliver a world-class, flexible, and secure referral program so you can unlock all the power of your brand advocates. Get the guide today!

Build a Strong Framework for Evaluating Referral Platforms

This buyer's guide gives marketers in financial services and other industries key criteria for evaluating referral and advocacy marketing platforms. Use this framework to make the best decision on how to design and deliver a world-class, flexible, and secure referral program so you can unlock all the power of your brand advocates. Get the guide today!

Retailer Captures Digital Conversion from Direct Mail

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? Find out how a retailer leveraged our device graph to track and measure direct mail conversions through multiple touch points and identify 6X the number of conversions. Download case study.

ImOn Communications Decreases Cost-Per-Lead By 27%

ImOn Communications is a local fiber to the home service provider offering Internet, cable, and phone service. Leveraging industry-leading segmentation to improve their direct mail targeting helped them achieve a decrease in cost-per-lead of 27% and an increase in cost-per-sale savings of 40%. Download the free case study for more.

Getting Started With Direct Mail

Whether you are new to the industry or need a refresher, this white paper will walk you through the basics of direct mail. Upon finishing, you will have learned how to get started, who the players are and what steps are needed to complete a successful direct mailing.

The 2020 Guide to Building an Identity Graph

Even in 2020, identity graphs are a relatively new concept. There is still confusion over what they can and should do and how they do it – and whether your brand really needs one. Infutor has created the ultimate guide to managing your own graph to help you develop your own answers.

5 Easy Resolutions for a Clean 2020 Database

Ready to jumpstart 2020 with better lead data, refreshed ROI and an end to bad data habits? We’re sharing the five easiest resolutions to do just that and keep a clean database all 2020 and beyond. Plus, we’ll even throw in a special offer just so you can kick off the new year with a bang! Learn more now!

Are You Prepared To Engage Voters In 2020?

Campaigning for 2020 elections are underway. Whether you want to understand who’s voting or how to engage them in a campaign, you’ll want to check out the latest resources of the Claritas Voter Series. Download Claritas’ infographic to view key voters through lenses such as age, income, culture, education & voting patterns, and check out our latest voter podcast.

Identity Graph Helps Wrapify Boost Airline’s Bookings 20%

Still using impressions to measure the ROI of your outdoor ads? See how Wrapify (the wrapped car outdoor advertising company) measured exposures to conversions for Alaska Airlines to the tune of a 20% boost in online booking rates, upped total game day foot traffic for the San Diego Padres by 1000% and helped Zoom increase website sign-up conversion rates by 13%.

10 Ways to Make Your Employees Better Social Media Marketers

It is so frustrating to expend so much time and energy creating content, and not have anyone see it. We get it. If only we could get our employees to become our advocates; our content ambassadors. Then we could really see the impact from our content. Here are ten tips to get started with an employee advocacy program that actually drives results.