Pat Farrell

Pat Farrell
The True Inbound and Outbound of Digital Marketing

SEO is critical to the success of most businesses, but email marketing allows you to sit firmly in the driver’s seat and distribute your content to your customers and ideal prospects in a timely manner. These two tactics are the most important areas that any marketing team should be focused on perfecting.

Capture In-Store and Online Conversions From Digital Exposure

Being able to tie digital exposure to an offline action has revolutionized the way companies track campaign performance and optimize media dollars. Using the Claritas Device Graph, a private bank saw 70,000 online and in-store conversions, resulting in a whopping 94% decrease in Cost-per-Acquisition. Start measuring the true impact of media: Read case study!

The Webinar: LinkedIn Cheat Sheet

Wait, are you telling me that in the year 2019 you still have professionals that aren't going after it on LinkedIn? Ugh. That's ok, we have the solution, it's called the LinkedIn Cheat Sheet Webinar. Watch this webinar to learn how to get your professionals sharing to social media. We recommend you either share this video with your professionals, or watch so you can learn how to help them.

Turning Anonymous Traffic Into Qualified Buyers

Your next, best customers are on your website right now researching if you have “the right stuff”. The problem is… you don’t know who 90% of them are. Selling smarter starts when you identify, filter and re-target these anonymous website visitors across all channels with optimized campaigns. Re-targeting visitors via email can get you up to 20X higher open rates than the industry average. Intrigued? Read case study.

Does Your Data Spark Revenue? Time to Tidy Up!

Your customer database – like your closets and drawers – gets cluttered and outdated. Every year, 25%-30% of data goes bad, causing missed opportunities, poor response and wasted efforts. Download our e-book, “Tidy Up Using the Melissa Method.” It outlines 4 easy steps to clean your data and spark new revenue! Reengage lost customers, improve response and grow your business.

From Anonymous Consumers To Addressable Customers

Marketers, you can have it all! With a closed-loop solution you can: Identify your best customers, Deliver resonating messages with culture and preferred language in mind, and Optimize the results in real time, using the latest Identity Graph technology. Grow your business with a strong recency strategy to maximize your reach with targeted audiences multiple times, across multiple online and offline channels. Watch this 15-minute webinar.

Improve Online Survey Results with Video Responses

TalkBackTime, the new online video survey platform, catapults survey response rates. For the first time, respondents answer survey questions by a video they record - right from their phone, PC or tablet. Get candid visual feedback. See expressions, hear tone, watch body language. Click here to start your FREE subscription.

Retailer Captures Digital Conversion from Direct Mail

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? See how this retailer was able to leverage our device graph to understand conversions through multiple touch points and identify 6X the number of conversions. Download case study.

Hispanics Will Spend $538,636 More Than Non-Hispanics

Hispanics make up one-fifth of the American population overall and more than two-thirds of population growth nationwide. Furthermore, the average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes — making Hispanics a market you can’t ignore. Download the newest report to learn how to find growth opportunities among Hispanic Americans.

Chemical Attraction: Transform Lukewarm Leads into Loyal Customers

Do you struggle with getting prospects to convert? Best-selling author and branding expert, Carla Johnson, will share the elements that make marketing irresistible and the secret recipe to shorten the sales cycle. In this hour-long webinar you’ll come away with steps you can immediately take to activate the “dead-end” buyer.

Why Hispanics Will Spend More In Their Lifetime

Hispanics make up one-fifth of the American population overall and more than two-thirds of population growth nationwide. Furthermore, the average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes — making Hispanics a market you can’t ignore. Download the newest report to learn how to find growth opportunities among Hispanic Americans.