Pat Farrell

Pat Farrell
Metro Mines Web Visitors To Find New Prospects

If you’re not mining your website to identify new prospects, you’re missing out on one of the easiest ways to increase conversions and drive revenue. Discover how Metro by T-Mobile quickly uncovered 300,000 new prospects just by identifying their anonymous website visitors and using consumer segmentation insights to sell smarter and achieve their digital goals. Read CASE STUDY.

Get User Experience Via Video Online Survey Responses

Imagine if you can see the body language, hear the tone and watch the facial expressions of your customers as they provide survey feedback by video clip. The new online survey platform, TalkBackTime, delivers video answers to questions. Subscribe for free!

It’s Not Google’s Fault They Arbitrage Your Marketing Results

The challenge in marketing today is the more you increase your brand’s awareness, the more your prospects and customers search to find you, the greater the search costs and Google’s opportunity for arbitrage. If you’re like many marketers, this dynamic is becoming a significant obstacle to profits.

9 Reasons Why No One Is Seeing Your Company Content

Now, I’m sure you’re investing a ton of your time into creating content; but, the problem is that few of the right people are seeing it. Check out our latest e-book and learn how to get the right set of eyes on your content.

Do You Have Direct Marketing Chops?

Find out with a 4-minute self-assessment. You’ll learn what level your marketing is really at and get actionable recommendations you can use right away to take your marketing to the next level.

The Supreme Secret To TV Advertising Success: Move From KPIs To KMIs

The desire to treat TV just like digital channels is, unfortunately, gaining traction. The fundamental flaw in treating TV like a digital channel is that TV is NOT like any other channel. And approaching TV entirely differently than digital will lead you to a supreme secret- the supreme secret to TV advertising success.

Ebook - Selecting The Right Commerce Search Solution

Most online retailers know how important it is to improve the relevancy of their search experience. But a challenge they often face is — How to identify and choose the commerce search solution that provides their shoppers with the most relevant results, every time? This ebook aims to explore the 4 key analytical components that power a highly effective commerce search experience, to make it easier to evaluate and choose a solution that maximizes improvement in relevancy. Please download the ebook here.

Voxburner’s Youth Marketing Strategy (YMS)

Voxburner’s Youth Marketing Strategy (YMS) is America’s leading youth marketing festival, offering two days of keynotes, panels, masterclasses and networking focused on the valuable, exciting 16-24 demographic. Download a snippet from our US Trends Report to be in the know how to market to Gen Z.

New Episode of The Why Behind The Buy Podcast

On Claritas’ latest episode of The Why Behind The Buy podcast, we discuss measuring success in an omnichannel world with Wrapify CEO James Heller. From “new” marketing tools like identity graphs, to the top evaluating questions to ask before choosing a data partner, you can’t afford to miss this episode.

Get Video Replies to Surveys – Gain Qualitative Feedback

Imagine if you can see the body language, hear the tone and watch the facial expressions of survey respondents without doing a focus group? It’s now possible through a new online survey platform, TalkBackTime, which delivers the answers to one question via a video clip recorded by the respondent. Besides tremendous cost-savings and time-reduction over focus groups, you see video responses almost immediately. Qualitative research adds an essential dimension to your quantitative surveys. Try it today, free!

Hispanic Small Businesses Growing Fast

Today, Hispanic-owned companies represent more than 4.65 million, or 14% of the 33 million total U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. Get an in-depth look at Hispanic-owned small businesses, including what and how they like to buy! Download the Report.

Operationalize and Automate CCPA Requirements with OneTrust

With less than six months until the CCPA’s Jan. 1, 2020 effective date, it’s critical privacy professionals build programs and processes today to meet compliance requirements. This free guide will break down specific elements of the CCPA and dive deep into how privacy, security, and marketing professionals can implement the CCPA in practice. Dive deep into operational best practices for implementing CCPA specific compliance requirements including; Do Not Sell, Consumer Rights, Identity Validation, and Data Mapping for the Look Back Requirement.

LinkedIn Cheat Sheet Training Manual

Are your employees LinkedIn profiles completely bland and unmemorable? We have a solution. Use the LinkedIn Cheat Sheet training manual to show your employees how to use LinkedIn at its maximum potential. We recommend you go over this presentation with your professionals.

Get a Complete Picture of Your Customers Across Channel and Device

The successful delivery of “right message, right time, right channel” marketing comes from unprecedented visibility into the customer. Identity matching is the key. With Melissa’s help, you can connect customer identities across channel and device, and add email/phone, relevant demographics, purchase intent, lifestyle data, etc., for a complete picture. Gain better insights, increase ROI and conversions, and improve customer loyalty!

The NEW 2019 Hispanic Small Business Report

Today, Hispanic-owned companies represent more than 4.65 million, or 14% of the 33 million total U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. Download this report today to get an in-depth look at Hispanic-owned small businesses and what and how they like to buy!