Writers recently say how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.
Peter J. Rosenwald
Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.
Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.”
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.
TheDogTrainingSecret.com, which has out-of-the- box marketing thinking that relies on proven methods.
We are certainly increasingly “digitally distracted.”
The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.
What’s the value of customer data?
Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.
We should ask: What’s the nature of the “violation” or “privacy”?
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
The issue of whether to offer subscriptions, or some other verbal usage, won’t go away.
“Our Digital Selves” came along at the same time I was pondering the increasingly pressing question of data privacy in the digital age.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.