If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided
Peter J. Rosenwald
The storm raging around Facebook and the supposedly unauthorized use of data from 87 million members of its digital community by the
After years of being the poor relative to brand advertising, our direct discipline has finally been discovered by the big brand
In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of
I have moved up the emotional scale from mildly irritated to pretty angry. I even considered a New Year’s resolution of dumping
Stephen Yu’s recent and extremely thought-provoking piece on AI started me wondering once again about the dangers of data overload and
It’s getting harder and harder to watch the news and come away with any sense of what is “true,” what is “fake” or what is somewhere in
The marketing service company’s smooth and promising presentation assures me that hiring it will certainly grow my business. “Trust us,
Not so long ago, in a data-driven marketing seminar I was giving for some Brazilian Microsoft executives, I asked how many of the more
We all know that promises are made to be kept. And let’s assume that most marketers are intent on delivering the promises they make,
As the Bible tells us, the little guy can fight back against the big one. It’s a good biblical tale and it resonates in today’s
I may be a ripe heretical candidate to be barbecued at the stake by my more conservative direct marketing colleagues, but I’ve come to
One of my Brazilian colleagues, Roberto Silva (not his real name), was a frequent traveler to the U.S. on business and for pleasure.
When I was a kid, running away to join the circus was my dream of choice. The very idea of the smell of the sawdust and the animals,
Reading first-quarter reports from a variety of companies, not surprisingly, everything was focused on the “macro” numbers. The totals.