As a data-driven marketer from the Before Internet age, I’m witnessing all the now tired old tricks being employed by political marketers. Like all marketers, they need to get their prospect’s attention, and they are using bait we’ve employed since forever. But am I the only one to wonder if this is money well spent?
Peter J. Rosenwald
Reward-based promotions have great utility in replacing discounts in the promotional mix.
As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our customers and prospects are willing to tolerate?
We have a unique opportunity to do some out-of-the-box disruption planning about our business, and perhaps, even our personal goals.
Trust capital may become the new marketing gold standard, joining brand equity as a key metric for valuing a company’s relationship.
Given the number of marketing options at our fingertips, are we facing the same fate — death by maximalism.
Writers recently say how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.
Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.
Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.”
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.
TheDogTrainingSecret.com, which has out-of-the- box marketing thinking that relies on proven methods.
We are certainly increasingly “digitally distracted.”
The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.
What’s the value of customer data?
Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.