“Our Digital Selves” came along at the same time I was pondering the increasingly pressing question of data privacy in the digital age.
Peter J. Rosenwald
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
“Wonder Who?” was not an unusual “Mad Men” reaction in 1960s when Wunderman might be mentioned in a social or business conversation.
Fast-forward a few decades and we’ve got the algorithmification of everything, including marketing.
Into every marketer’s life, a brand nightmare must come. It starts with an old tale about a PR executive.
The content marketing debate revolving around length makes me think of a story.
How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA
Amazon shopping is its own beast. When I moved to Brazil, any mention of “Amazon” immediately conjured up visions of this great river
Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It
Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not
If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided
The storm raging around Facebook and the supposedly unauthorized use of data from 87 million members of its digital community by the
After years of being the poor relative to brand advertising, our direct discipline has finally been discovered by the big brand
In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of