The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
Peter J. Rosenwald
The issue of whether to offer subscriptions, or some other verbal usage, won’t go away.
“Our Digital Selves” came along at the same time I was pondering the increasingly pressing question of data privacy in the digital age.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
“Wonder Who?” was not an unusual “Mad Men” reaction in 1960s when Wunderman might be mentioned in a social or business conversation.
Fast-forward a few decades and we’ve got the algorithmification of everything, including marketing.
Into every marketer’s life, a brand nightmare must come. It starts with an old tale about a PR executive.
The content marketing debate revolving around length makes me think of a story.
How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA
Amazon shopping is its own beast. When I moved to Brazil, any mention of “Amazon” immediately conjured up visions of this great river
Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It
Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not
If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided
The storm raging around Facebook and the supposedly unauthorized use of data from 87 million members of its digital community by the