When I finally went to the DMV to change my driver’s license, it was awful. But I learned about customer experience and brand trust.
Consumers check their phones 150 times a day. This reality has given rise to what Google dubbed “Micro Moments”
All inspiring marketing rests on a powerful, catalyzing insight. Most marketing misfires stem from a miscue masquerading as an insight.
There’s no disputing that 2017 has gotten off to a tough start for the airlines.
I expected to be a lone brand voice in the tech wilderness. I was quite pleasantly surprised.
What are the non-negotiables when things go wrong? Only the soul of a company can provide sound real-time guidance.