Peter Ghali

Peter Ghali
Tips Every Marketer Should Know Regarding Facebook's Evolution

For the past seven years, Facebook has morphed into a lifeline for connecting with consumers and extending brands. But just when many marketers felt they had mastered using Facebook to their advantage, the social network threw them a curveball last September with its biggest overhaul to date. Processing, understanding and acting on Facebook's recent changes can be challenging. Here’s a quick guide to give you a valuable head start:

Top 5 Marketing Trends That Shaped 2011

This year was the biggest one yet for businesses and social media. Facebook was completely overhauled, Twitter reached 100 million users and Google+ was born. As the calendar flips to 2012, e-marketers are still trying to understand how to integrate these new trends and tools into their social marketing arsenal. Here are the top five takeaways that changed marketers way of life in 2011: