Peter Friedman

Peter Friedman
The Perfect Response to Social Media Crisis

The DiGiorno pizza brand was recently applauded by industry media for the way its team handled the aftermath of its #WhyIStayed social media screw up. Less remarked upon was the official apology issued by the parent brand, Nestle USA

How to Achieve 10x ROI From Social Media

It's a myth that you can't measure return on investment that's produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, "I'm always baffled when I hear people say, ‘It's really hard to prove the ROI.’ We have ROI that's really strong. And it's transforming our organization." So how does a company show incredible ROI from social media?