The DiGiorno pizza brand was recently applauded by industry media for the way its team handled the aftermath of its #WhyIStayed social media screw up. Less remarked upon was the official apology issued by the parent brand, Nestle USA
It's a myth that you can't measure return on investment that's produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, "I'm always baffled when I hear people say, ‘It's really hard to prove the ROI.’ We have ROI that's really strong. And it's transforming our organization." So how does a company show incredible ROI from social media?