Trigger-based marketing is a well established and respected technique used by marketing practitioners to drive results. But many marketers only scratch the surface and execute simple triggers, leaving opportunities for improvement — and return on investment — on the table. Reaching the potential that trigger-based marketing programs offer means working hard to overcome several common challenges, none more important than how you make data work for you. Here are two key points to consider when preparing data for your trigger marketing programs.
Trigger-based marketing is a powerful technique designed to engage the customer at the precise moment when there is maximum opportunity to create value. Unfortunately, many marketers only scratch the surface and execute a limited number of simple triggers, leaving the chance for improvement, customer satisfaction and ROI on the table.