Paul Cook

Paul Cook
A Key Year for Tag Management Adoption

Over the past few years we've seen a lot of changes in digital marketing — the rise of social networks, new ways to conduct more targeted campaigns, and better tracking and measurement tools. In addition, we've seen a steady rise in the adoption of tag management systems as a way to optimize how campaign tags are deployed and managed and how they capture a full view of the customer journey to conversion.

Tips for Optimizing Third-Party Tags to Speed Up Your Website

While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price — each one contributes to slower site performance, largely due to tags. Tags are pieces of code put on your website every time you implement a new campaign (e.g., advertising, paid search, affiliate marketing, etc.). Tags help you track the performance of online campaigns, but they also cause latency on your site.