Authenticity is becoming the mantra for more B2C and B2B brands. As copywriters it’s up to our copy to communicate brand authenticity.
Ruth Steven’s recent article “How Well Do You Know Your Customer Data?” got me thinking about the important role of data.
Haptically speaking, there’s a lot to be said for writing marketing messages for print.
Successful marketing is all about small stuff that translates into big results.
Most writers look forward to making a client’s copy revisions about as much as they anticipate getting a root canal.
This article isn’t about naming products. It’s about naming other important marketing elements to increase customer engagement.
Let’s face it; every word you and I write doesn’t get read. Even those who are interested will skim, scan and then, maybe read.
What do Dawn dishwashing liquid, Adrian College and New Pig Corporation have in common? They all have a guarantee.
Your offer is everything you’re willing to give in exchange for response — whether that’s a click, call or in-store purchase.
You know I love words. That’s why this month’s column shares three tricks-of-the-trade for making whatever you write
I was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was
Are you responsible for creating Web content like blog posts and articles that are search engine-friendly? Here’s a gentle reminder: In
When it comes to direct mail marketing, there’s more to communicating your message than just words. And yes, you’re hearing this
Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read.
Here's a look at direct mail techniques that were deemed successful in the mailstream in 2011 and still hold strong in 2016! DirectMailFormatsthatWork