Pat Friesen

Pat Friesen

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of “The Cross-Channel Copywriting Handbook,” published by Direct Marketing IQ. Reach her at (913) 341-1211.

13 Tips for Writing Authentic Copy

Authenticity is becoming the mantra for more B2C and B2B brands. As copywriters it’s up to our copy to communicate brand authenticity.

3 Power Tools for Writers

You know I love words. That’s why this month’s column shares three tricks-of-the-trade for making whatever you write

Can SEO Content Be Reader-Friendly?

Are you responsible for creating Web content like blog posts and articles that are search engine-friendly? Here’s a gentle reminder: In