Panos Constantinides

Panos Constantinides
Could Instagram Innovate Native Advertising?

User-led innovation is a hot trend nowadays and capitalizes on the "intelligence" of the crowd, while at the same time accommodating the evolving interests of different users. While companies like Threadless, InnoCentive, iStockphoto and Flickr, among others, may be considered pioneers in user-led innovation, more and more companies are acknowledging the power of the crowd in their product and service delivery strategies. Instagram has a great advantage over all of these: it's financed by the biggest social network and, thus, could potentially tap on the intelligence of a bigger crowd of users.