Oscar Padilla

Oscar Padilla
Case Study: Clinique's Print Drives Mobile/Online Response

In a digital era of e-readers, email and text messaging, it would be easy to assume that the traditional print marketing medium has lost its appeal. Yet studies on consumer response defy such predictions—direct mail, ad inserts and other print channels are still incredibly viable marketing tactics and continue to communicate a brand's offerings and appeal to consumers in ways that online channels simply cannot do alone.