B-to-C marketers should think of intent data as behavioral bread crumbs — like Hansel and Gretel hoping to find their way home, consumers leave small tidbits of intent throughout their path to purchase, clues that could ensure this path leads to your successful customer acquisition.
One of the reasons people speculate that email will soon be dead is because it simply can't deliver as well as other applications on the need for instant gratification. Instant messaging, texting and smartphone apps all provide people with information they request more expediently than email.
Chatter marketing is an expression that describes both the science of monitoring the opt-in customer and a prospect's online behavior. It also describes the art of translating that behavior in ways that allow marketers to deliver personal, powerful campaigns — ones that provide a company's loyal followers with convenient, relevant content and the least intrusive relationship possible.
More people are actively participating in social communities, representing a terrific opportunity for e-marketers. However, many e-marketers find these social networking sites difficult to penetrate and monetize. Yet there’s a great deal about social communities that can benefit marketers. One study, by Howard Rheingold Associates, noted four distinct assets:
You have a responsive email list, send out welcome messages to new customers and get solid results on your targeted campaigns. Your e-marketing strategy is working—as far as it goes. But it could go farther.