Many marketers are ignoring consumer attention in order to maintain and serve content to the platforms they deem the most important.
While it’s more important to have a well-built marketing team than it is to have the latest tech, having the right martech is crucial.
Will AI deliver hyper-personalization and actionable insights and learn how H&M are using eye-tracking software to improve their UX
The story of how Adobe will make every experience personal while Magento is making every moment Shoppable.
In a digital age of personalized experiences, the worlds biggest brands are turning to blockchain technology to increase loyalty.
The billboard might be the descendant of one the oldest forms of human advertising but it’s proving to the perfect partner for digital.
AI has dominated 2018. But, an increasing number of real-world examples is proving that it’s much more than a buzzword.
The story behind Campaign Monitor’s decision to merge with email marketing software providers Emma and Delivra.
In 1995, the Internet was widely considered to be a fad, but businesses that failed to evolve and adapt to a new digital world quickly
How will marketers measure social influence in a world of self-proclaimed experts, ninjas and gurus in a post-Klout world?
In a post-Cambridge Analytica world, Adobe is encouraging businesses to build relationships, trust and deliver meaningful experiences.
A new, fast, privacy-oriented browser with a blockchain digital advertising platform is resetting the Web for users and advertisers.