Natasa Djukanovic

Natasa Djukanovic

An economist by education, Natasa Djukanovic is the CMO of Domain.ME, the international tech company that operates the internet domain “.ME.” Natasa is an activist, startup mentor and one of the key people that impacted the development of the digital and startup community of Montenegro. She is the co-founder of Digitalizuj.Me, an NGO that examines the transformative power of technology through various projects and lectures, and Spark.me, one of the biggest tech/business conferences in Southeast Europe.

How COVID-19 Has Influenced Your Brand's Buying Persona

This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.