Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider in 2018.
Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter, but sadly it didn’t go as planned.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.
In this episode, Melissa shares the guerilla marketing campaign for the single Canadian stop of The Rolling Stone’s No Filter Tour.
This week, Miller Lite announced a new tech item: the Cantroller.
To ensure any direct mail campaign is successful, a marketer must first accurately define the target audience, and then understand their needs and wants in order to craft effective marketing messages.
In this episode, Melissa celebrates the three-year anniversary of “What Were They Thinking?”
Marketing stunts either pan out and seem like some kind of clever guerilla marketing tactic, or they fall flat.
In this episode, Melissa shares the first brand campaign from Discover Puerto Rico.
Mother’s Day was this past Sunday so, why IHOP felt it was a good idea to post the following Mother’s Day tweet is a mystery.
In this episode, Melissa shares how direct-to-consumer canned water startup Liquid Death is shaking things up in the CPG market.
Mack Trucks set out to improve CX through the development of a more consistent process, enhanced with print and digital handover kits.
This week, the home of the Whopper debuted a new line of “Real Meals” with the tagline that “No One Is Happy All the Time.”
VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.
In this episode, Melissa looks at a new campaign from Nippon Airways, called “Japan Elevated.”