Mother’s Day was this past Sunday so, why IHOP felt it was a good idea to post the following Mother’s Day tweet is a mystery.
In this episode, Melissa shares how direct-to-consumer canned water startup Liquid Death is shaking things up in the CPG market.
Mack Trucks set out to improve CX through the development of a more consistent process, enhanced with print and digital handover kits.
This week, the home of the Whopper debuted a new line of “Real Meals” with the tagline that “No One Is Happy All the Time.”
VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.
In this episode, Melissa looks at a new campaign from Nippon Airways, called “Japan Elevated.”
MB Financial was already successful with the middle-tier business segment and decided to aim for the small-business market.
It was announced earlier this week that Netflix is getting into the print business. Sort of.
BRAND United will provide the tools, insights and relationships needed to maximize return on marketing investments.
To improve the customer shopping experience, Jeep parts and accessories retailer Quadratec opted to enhance its catalog with AR.
In this episode, Melissa shares a campaign from agency McMillan that focuses on recruiting interns in a unique way.
In this episode, Melissa looks at the new coffee subscription service Burger King is offering via its app.
In this episode, Melissa dives back into the ongoing Beer Wars, this time taking a look at a “smart” tap handle from Coors Light.
In this episode, Melissa shares how Domino’s is using AI via its “Points for Pies” campaign to learn more about customer preference.
Home Brewing Co. switched to digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings.