Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

How to Avoid Hosting a Boring Webinar

Marketers are creatures of habit — most of their webinars tend to have a standard format of a PowerPoint presentation coupled with audi