In this episode, Melissa dives back into the ongoing Beer Wars, this time taking a look at a “smart” tap handle from Coors Light.
In this episode, Melissa shares how Domino’s is using AI via its “Points for Pies” campaign to learn more about customer preference.
Home Brewing Co. switched to digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings.
In this episode, Melissa shares the latest idea KFC has cooked up: The KFC Innovations Lab.
In this episode, Melissa shares the latest campaign from Booking.com, which urges Americans to finally take a vacation.
As more companies add a marketing operations layer to their marketing departments, it’s important that this team has specific traits.
In this episode Melissa shares the continuation of the “Corn Wars” between MillerCoors and Anheuser-Busch.
In this episode of “What Were They Thinking?” Melissa looks at two unconventional 2019 Valentine’s Day campaigns.
We often think of Artificial Intelligence (AI) as some far-off technology of the future.
Banks have long favored direct mail as a means of raising their profiles, showcasing offerings and cross-selling financial products.
In this episode, Melissa looks at how Bud Light made an attempt to use a Super Bowl ad to take MillerCoors down a peg or two.
In this episode, Melissa shares Pepsi’s sprawling Out-of-Home advertising that was launched in Atlanta ahead of Super Bowl LIII.
In this episode, Melissa looks at the latest campaign from Cigna’s “Go. Know. Take Control” initiative.
In this episode, Melissa looks at how Arby’s subscription box sold out in under an hour earlier in the month.
People may talk about cutting the television cord, but TVs are still one of the biggest sellers in consumer electronics.