In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes.
To help you find some focus as 2020 kicks off, consider these five marketing predictions from thought leaders across the industry.
Melissa has pored over campaigns she covered for “What Were They Thinking?” and has selected the best and the worst of 2019.
The BRAND United Optichannel Award was created to honor brands that demonstrated excellence in a multichannel marketing campaign.
I’m not sure when Ugly Christmas Sweaters became a thing, but this trend has gone awry for Walmart Canada this holiday season.
Invoca deployed account scoring to identify companies that fit its customer profile, and mailed dimensional mail kits to each one.
In this episode, Melissa shares a holiday omnichannel campaign from Chick-fil-A that has nothing to do with chicken sandwiches.
For Thanksgiving, Philadelphia Cream Cheese created an campaign in the U.S. to creatively “expose” a Thanksgiving cover-up.
In an effort to provide a unique brand experience for its audience Northern Monk got creative with its beer can labels.
In this episode, Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality.
In celebration of the spooky season, Budweiser put a Halloween spin on its “Drink Wiser” campaign.
In this episode, Melissa shares Coca-Cola’s “Make Your Mix” campaign, which married personalization and UGC.
Speed North America wanted to upgrade the design qualities of what it offered to B2B buyers, which required a change to its approach.
Lately, it seems like the major players in Fast Food have been keeping themselves agile when it comes to marketing.
In this episode, Melissa shares Tinder’s new original content series featuring responsive, streaming video, called “Swipe Night.”