When a Piggly Wiggly executive noticed a store was underachieving, he had highly personalized customer satisfaction surveys created.
In this episode, Melissa shares a new anti-Valentine’s Day campaign featuring DC Comics’ Harley Quinn and the new “Birds of Prey” film.
With the cost of a 30-second Super Bowl ad clocking in at $5.6 million, stakes were high, as usual, for advertisers.
When your product is competing with myriad other products on crowded shelves, stand-out packaging is a must.
In this episode, Melissa shares news about Cadbury’s launch of its new video streaming service, EATertainment.
With the “death” of Mr. Peanut, it’s clear that Planters opted to invest in a viral marketing effort ahead of its Super Bowl ad.
In this episode of “What Were They Thinking?” Melissa shares popular dating app OkCupid’s newest multichannel campaign, “Ask Yourself.
In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes.
To help you find some focus as 2020 kicks off, consider these five marketing predictions from thought leaders across the industry.
Melissa has pored over campaigns she covered for “What Were They Thinking?” and has selected the best and the worst of 2019.
The BRAND United Optichannel Award was created to honor brands that demonstrated excellence in a multichannel marketing campaign.
I’m not sure when Ugly Christmas Sweaters became a thing, but this trend has gone awry for Walmart Canada this holiday season.
Invoca deployed account scoring to identify companies that fit its customer profile, and mailed dimensional mail kits to each one.
In this episode, Melissa shares a holiday omnichannel campaign from Chick-fil-A that has nothing to do with chicken sandwiches.
For Thanksgiving, Philadelphia Cream Cheese created an campaign in the U.S. to creatively “expose” a Thanksgiving cover-up.