Burnout is a real problem, but it is possible to put practices in place to avoid burnout and keep teams motivated and on-track.
In this episode of “What Were They Thinking?” Melissa has vacation on her mind, and Burger King knows just how to help her out.
Amara was once a brick-and-mortar store, but it soon transformed into a comprehensive online shopping experience.
In this episode Melissa shares a truly unique campaign for Peter’s Cold Brew, created by agency McCann Prague.
In this episode Melissa looks at a disconcerting ad from 7-Eleven running in Norway that does a lot more than promote their Slurpees.
The Paper & Packaging Board recently released the Pod Papers Magazine as part of its “Paper & Packaging – How Life Unfolds” campaign
In this episode, Melissa shares a new experiential marketing campaign from L.L.Bean to promote a new kind of office space: outside.
The right project management tools allow you to organize your team so that they do their best work.
In this episode, Melissa offers her thoughts about the International House of Pancakes changing its name … sort of.
When does advertising creative become too bleak or so depressing that it actually makes the ad miss the mark?
Quadratec launched its first scannable catalog using image recognition to make every page shoppable in the fall of 2016.
In this episode, Melissa shares the new MasterCard “Start Something Priceless” campaign effort, as well as the social media backlash.
In this episode, Melissa shares the latest tongue-in-cheek ad from IKEA, poking fun at marketers scrambling to become GDPR compliant.
In this episode, Melissa looks at how Marvel’s Deadpool turned 18 months of co-branded partnerships into marketing successes.
It’s 2018, and there is no excuse for tone-deaf marketing. Fixing this problem isn’t costly, and needs to be done.