In this episode, Melissa looks at how Marvel’s Deadpool turned 18 months of co-branded partnerships into marketing successes.
It’s 2018, and there is no excuse for tone-deaf marketing. Fixing this problem isn’t costly, and needs to be done.
In this episode, Melissa learns about the health benefits of pomegranate juice thanks to a strange, new ad from Pom Wonderful.
The Living Wine Labels app has expanded, and now includes new interactive labels that will bring the dead back to life.
In this episode, Melissa looks at Budweiser’s World Cup ad, which celebrates the kickoff of the 2018 FIFA World Cup in Russia.
In this episode, Melissa looks at Postmates’ new out-of-home (OOH) “We Get It” minimalist campaign in New York City.
In this episode, Melissa looks at a new branding campaign, in which Facebook apologizes about some of the recent issues.
Marketers are creatures of habit — most of their webinars tend to have a standard format of a PowerPoint presentation coupled with audi
In this episode of “What Were They Thinking?” Melissa shares the latest cheeky ad from Hostelworld, featuring ’90s diva Mariah Carey.
Diamond Packaging has a tradition of producing embellished calendars to send to customers, prospects, suppliers and media contacts.
In this episode Melissa shares the new Denny’s ad that seems to be more like a trailer for “Solo: A Star Wars Story” then an ad.
In this episode, Melissa shares the reported banning of the phrase “Dilly Dilly” during the 2018 Masters Tournament.
Despite it being a joke holiday, marketers love getting in on the action when it comes to April Fools’ Day jokes.
In this episode, Melissa shares a recent Heineken ad deemed racist by many, and reminds marketers that tone-deaf marketing isn’t okay.
In this episode, Melissa questions Lawyer.com’s decision to hire Lindsay Lohan as a spokesperson and marketing and brand advisor.