Bobit Business Media brands stepped up to support salon professionals when they needed it the most — when COVID-19 closed their doors.
To get creative with its messaging, the animal welfare nonprofit employed the use of a “Flat Sven” puppy in an oversized mailing, modeled after the popular “Flat Stanley Project.” Check out this dynamic direct mail piece.
To stay ahead of the competition, the company focused investment in its e-commerce website and customer experience.
“What Were They Thinking?” is moving over to our sister site, BRAND United!
It’s another revolution around the sun, and I have spent another year looking at marketing campaigns for “What Were They Thinking?”
The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel, postpone, or go virtual.
Barefoot Wine re-edited a summer ad campaign shot before the pandemic to ensure it was still spot-on.
La-Z-Boy has a new campaign that combines a considerate donation with some heartfelt user-generated content.
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As COVID-19 spread, cities, states, and countries went into lock down. Marketers were left wondering, “What do we do now?”
Pedigree has a new campaign helping animal shelters provide virtual dog adoption interview possibilities via Zoom.
It’s not a question that COVID-19 has devastated multiple industries, but maybe one of the hardest hit has been travel and hospitality.
Marketers have seen, and used, every available euphemism for COVID-19 in marketing messages, but it’s beginning to sound a bit tired.
Despite dealing with a pandemic and quarantines, a number of brands put out campaigns to celebrate Earth Day, including Yeti.
In January 2018, the Brooklyn Museum sent an exhibition mailing to prospective and current members about the “David Bowie Is” exhibit.