In this episode Melissa shares how Payless pranked a bunch of influencers with a campaign that then went viral.
The Clark is a unique institution that functions as both an art museum and a center for research and higher education.
According to a poll by the American Psychological Association, holiday stress is a real thing that a majority of people experience.
In this episode of “What Were They Thinking?” Melissa shares the truly over-the-top Black Friday sale from Cards Against Humanity.
Resort community Kukui’ula already had a robust marketing strategy to promote its brand. Now it wanted to extend its reputation.
In this episode Melissa shares Butterball’s latest offering for the home cook handling the Thanksgiving meal this year.
In this episode of “What Were They Thinking?” Melissa looks at the Time to Vote campaign.
In this episode of “What Were They Thinking?” Melissa shares a spooky and creative campaign from Skittles and DDB Canada.
In this episode, Melissa shares a collaboration between Planters and Noon Whistle Brewing, just in time for National American Beer Day.
In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.
In this episode, Melissa shares the Knock the Vote campaign, using a different tactic to get Millennials to show up at polls on Nov. 6.
To improve response rates and amount of donations across the year, DAV of Minnesota opted for personalized direct mail postcards.
In this episode Melissa takes a look at the Philadelphia Flyers’ new mascot and what people think of “Gritty.”
In this episode, Melissa shares a new American Express ad sharing the story of Lin-Manuel Miranda and his ties to his neighborhood.
Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.