Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

WWTT? Death Gets Good Advertising From Lake View Cemetery

It's October, the start of the spooky season, and a time to enjoy the dark and macabre ... and possibly also the uplifting? While many feel that cemeteries are for the dead and/or mourning, Lake View Cemetery in Cleveland has a more positive outlook on death and final resting grounds (and it's not just because…

How to Stop Being an SEO Avoider

SEO is unlike any discipline in your company. However, other teams within the company don’t know how or when to work with the SEO team.