Melissa Ward

Melissa Ward

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she’s a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

WWTT? Knock the Vote Mocks Millennials

In this episode, Melissa shares the Knock the Vote campaign, using a different tactic to get Millennials to show up at polls on Nov. 6.

Delta Group's Personalized Direct Mail Helps Boost Donations

Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.