Last week, Twitter announced it was lifting its ban on coronavirus mentions in advertisements under certain circumstances.
In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.
In this episode of “What Were They Thinking?” Melissa looks at the relaunch of legacy mattress brand Simmons.
As we all adjust to the myriad challenges posed by COVID-19, Target Marketing wants you to know we are here for you.
For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.
Welly differentiates itself from others with its unique brand voice and product packaging.
In this episode, Melissa shares how Corona deals with COVID-19 misinformation surrounding the beer brand and the coronavirus.
For 2020, a year with a Leap Day, Stella Artois urged people to “uncancel” their plans for once and put the extra 24 hours to good use.
With consumers exploring craft products more often, it is crucial for marketers to ensure their packaging is on the same level.
Seeing mold all over a food item usually elicits a response of disgust, but for Burger King, it’s a sign of beauty.
In this episode of “What Were They Thinking?” Melissa looks at the latest marketing collaboration from KFC and Crocs.
When a Piggly Wiggly executive noticed a store was underachieving, he had highly personalized customer satisfaction surveys created.
In this episode, Melissa shares a new anti-Valentine’s Day campaign featuring DC Comics’ Harley Quinn and the new “Birds of Prey” film.
With the cost of a 30-second Super Bowl ad clocking in at $5.6 million, stakes were high, as usual, for advertisers.
When your product is competing with myriad other products on crowded shelves, stand-out packaging is a must.