Invoca’s technology provides marketers with data about what prompts inbound phone calls from interested customers.
The “Corn War” has been going on since the Super Bowl, and Bud Light doesn’t show signs of stopping, despite a judge’s ruling.
In this episode, Melissa examines the social media explosion over Popeyes’ latest menu offering, a chicken sandwich.
Those who understand the importance of committing to continuing education are more likely to set themselves up for growth.
Highmark Health refreshed the campaign it had launched to support its Medicare products, opting for a personalized drip campaign.
In this episode, Melissa looks at a U.K. campaign from Papa John’s that focuses on helping the bees.
Jimmy John’s recently launched the Dream Home in the Zone campaign, with the focus to put a winner into one of their delivery zones.
When one of the Piggly Wiggly NC stores lagged behind, company president James Messer decided to survey customers.
In this episode, Melissa looks at an OOH and digital campaign from Country Time created in an effort to legalize lemonade stands.
JPMorgan Chase announced it inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy.
In this episode Melissa shares a new partnership from Cheez-It and House Wine, bringing a snack and beverage pairing to its fans.
In Shutterstock’s new campaign, it both celebrates the Moon landing and makes the case for how it has the tools needed to recreate it.
Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider in 2018.
Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter, but sadly it didn’t go as planned.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.