In this episode, Melissa checks out a new campaign from Burger King that fooled people into thinking the ads were created by AI.
In this episode, Melissa shares the Knock the Vote campaign, using a different tactic to get Millennials to show up at polls on Nov. 6.
To improve response rates and amount of donations across the year, DAV of Minnesota opted for personalized direct mail postcards.
In this episode Melissa takes a look at the Philadelphia Flyers’ new mascot and what people think of “Gritty.”
In this episode, Melissa shares a new American Express ad sharing the story of Lin-Manuel Miranda and his ties to his neighborhood.
Delta Group teamed up with Valtim Marketing Solutions to test the effectiveness of variable inkjet printing in personalized direct mail. Both the envelope and interior message of a mailing sent by the U.S. Border Security Council — a nonprofit group that works to raise awareness of immigration and domestic terrorism issues — was personalized.
In this episode, Melissa looks at Domino’s “Paving for Pizza” program, which goes beyond being a marketing and publicity stunt.
In this episode of “What Were They Thinking?” Melissa shares the first cinematic production by a brand to be featured on Instagram TV.
In this episode of “What Were They Thinking?” Melissa discusses the new “One for Two” banner ad campaign from candy brand Snickers.
Mr. Dog, a purveyor of quality products for dogs made in the U.S., used digital printing to enhance its packaging to create a comprehen
In this episode, Melissa shares Bud Light’s new initiative supporting the Cleveland Browns: Victory Fridges.
In this episode, Melissa looks at a new campaign and brand repositioning for Esurance featuring actor Dennis Quaid.
From Chrome to Firefox and beyond, consumers are blocking ads, and it may mean they’re not seeing some of your advertising.
In this episode of “What Were They Thinking?” Melissa shares a tone-deaf ad campaign from fast-food chain Jack in the Box.
In this episode, Melissa looks at how Chipotle’s “free guacamole” promotion for National Avocado Day on July 31 went sour.