Morgan Stewart

Morgan Stewart
Catch the E-mail Testing Bug!

No doubt you’ve read many articles touting the benefits of testing variables within your e-mail marketing campaigns. Testing can lead to results that include, for example, improved clickthrough rates and increased sales. That is why it’s so exciting to learn about people catching the e-mail testing bug. Recently, I received the following note from a marketer: “Testing does matter. I just looked at the results from my first A/B split test, and the subject line I made up had a 40 percent higher clickthrough rate than the one written by our communications department.” Through testing, she had hit on a winning tactic. Beyond Subject Line Testing Most