Mitchell Lieber

Mitchell Lieber
Six Ways to Conduct Successful Telemarketing in a Do-Not-Call World

The National Do-Not-Call Registry has been in force for a year. Tens of thousands of companies, like yours, have made adjustments to comply. They believe they’re done. Are they? Are you? In a do-not-call (DNC) world, how does your enterprise make pleasant and productive telephone contact with prospects and customers? After all, it’s easier to acquire and retain customers if they readily will speak to you. I’ve outlined several possible answers to this question. Some involve very different ways of doing business that, once tested, can boost profitability. Feel free to use and adapt what you think may be suitable for your company.

Can We Chat About Web Chat?

Why your call center absolutely, positively might need Web chat. By Mitchell Lieber Did you realize that your Web site is considered antiquated if it doesn’t have Web chat? Did you know that customers will desert your business if you don’t offer it? Hold on! That’s not quite true, yet—certainly not for all businesses. Perhaps some day it will be, but today, using Web chat should be carefully considered. See below for a few examples of companies that use Web chat, and others that don’t. All of these companies are icons in their markets. So how do you know if your Web