Mike Yapuncich

Mike Yapuncich
Five Tips for Implementing Enterprise-wide Data Management

Effective data management throughout your entire enterprise is integral for marketing success. Consider these five tips to improve your company’s efforts. Verify at receipt. You will be more effective in improving the quality of your name and address files if you verify and correct at the time of receipt or input instead of waiting until later. Integrate data. By implementing customer data integration linkage, you generally can identify between 1.5 percent and 6 percent of your housefile as additional non-geographic valid duplicates. Code correctly. ZIP+4 coding is critical to your success. The additional cost to mail a non-ZIP+4-coded record ranges from 2.8 cents for