Mike Pavlish

Mike Pavlish
Four Secrets To Copywriting That Sells

Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. Here are six ways to do exactly that. 1. Take advantage of the “Yahoogle” effect. Thanks to mega search engines like Yahoo! and Google, tons of information on just about any