Mike O'Brien

Mike O'Brien

Mike O’Brien covers all things digital marketing as a reporter for ClickZ and Search Engine Watch. His work has also appeared in The New York Times, Mashable, The Brooklyn Paper, and various other publications between New York and Oregon, where he earned a Master’s degree in journalism in 2008.

Blood Money: Romanian Music Festival Gets Thirsty

Romania has one of the worst rates of blood donation in Europe. Of a population of 20 million, only 1.7 percent have ever donated blood and very few of them are young people. To raise awareness and get that number up, the National Institute for Blood Transfusions partnered with music festival Untold for a "pay with blood" promotion.