Direct mail comes in a variety of shapes and sizes, across many forms: letters, postcards, self-mailers, dimensional mail, catalogs and
Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size and colors, to the position of the CTA, to the images on the page, there are hundreds of factors in the design of a direct mail piece. One small change can take the ROI of a design concept from indifferent to incredible! Or as we like to say, from Challenger to Champion.