Mike Ferranti

Mike Ferranti

Mike Ferranti is the founder and CEO at Endai Worldwide in New York City. In this blog, he plans to offer ideas and perspective that energize, stimulate and motivate performance through the lens of his nearly 20 years of data, technology and marketing experience. Mike draws upon the logical, cultural and subject matter expertise in digital and data-driven marketing—with an occasional parallel between business performance and athletic performance.

Blockchain Is Eating Commerce

Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —

Smart Attribution Modeling

Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution

Relevancy, the Currency of Conversion

More. The marketer’s mandate will always be “more” — more traffic, more sales, more margins. Add to it that in order to get more, we’ll

'Best of' the Data Athlete

Every once in a while, it’s important to look at where we’ve been in order to understand where we’re going to go next. That’s why in