Michel Leconte

Michel Leconte

Michel Leconte is founder and CEO of SEO Samba. Reach him at michel@seosamba.com.

6 Free Steps to Practical SEM Keyword Development

An increasing number of marketing professionals are tasked with developing lists of potent keyword phrases to drive search engine optimization strategies (SEO) and power pay-per-click search engine marketing (SEM) campaigns. Here is a practical approach to how marketers can most effectively approach keyword development.