Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger and more mutually valuable relationships with their customers. Nothing gets a marketer closer to their customer than mobile. Many marketers realize this, at least instinctively. They know that a mobile relationship has to be invited, built upon and cultivated. However, either due to lack of experience or training many marketers don't know how to do this.
Michael J. Becker
You’ve seen all the numbers. Heck, just look around. People are increasingly reliant on their mobile devices to meet the needs of their daily lives. They're consuming content via mobile devices and interacting with the physical world in a wide range of ways.
In January, I wrote about marketing’s "meeting of waters" and how mobile is acting as the connective tissue that's tying together digital and traditional marketing practices. The meeting of waters analogy holds true because we live in an age where people are increasingly becoming connected and these connections are forever changing marketing and how we engage our customers. Today people are connected to each other, to organizations, to machines. Moreover, machines are connected to other machines and working on behalf of the consumer.