Omnichannel. Data driven. Regardless of meaning, these buzzwords support the idea that marketing is more complex than ever. Combating that complexity with multiple specialists isn't always the smartest move, however. Often, there are too many hands on deck.
On April 1, America's favorite email service will be a decade old. The game-changing service is so much a part of our daily lives that it's hard to believe that Gmail is older than the iPhone and just months younger than Facebook.
The holidays can be a stressful time of year — for consumers and marketers alike. By now, your holiday marketing programs are in full swing, but there are still several things you can do to make sure this season is a success. Capitalizing on mobile shoppers is a good place to start since consumers are increasingly more likely to make purchases on smartphones and tablets. Marketers can expect mobile dominance in email viewership this season as well. According to Yesmail's third quarter benchmark report, more than half of all mobile sales are being completed on a tablet. Here are five tips to help your email program take advantage of this trend:
No matter the industry, changes are inevitable. For marketers, the real-time growth in digital channels has completely altered the way B-to-C organizations target and engage customers. Traditional marketing tactics offer diminishing returns in the age of consumer empowerment. Are marketers equipped to keep up as the industry begins to advance?