As healthcare marketers and communications professionals, this swirl of forces hits close to home.
What does it mean for healthcare marketing when every refresh of the web browser seems to include another story related to healthcare?
The issue of “surprise billing” may not seem central to your marketing responsibilities, but it could be seriously damaging your brand.
How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints.
The holidays can bring out feelings of anxiety and loneliness. Can your brand play a role in building up meaningful social connections?
For many in healthcare, "marketing" is the department that produces fun stuff like brochures and giveaways, and not a strategic enterprise. The problem is that expertise is hard to see, while a brochure is in plain sight. How do you respond?
Open enrollment consumes healthcare marketing teams this time of year, but the Annual Wellness Visit is also a key revenue driver.
From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans. Is it worth it?
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.
There’s a lot of fear in healthcare marketing — the unspoken fears that lurk in the minds of consumers.
For Healthcare marketers there’s a middle demographic group who may be a great opportunity: The younger aging-in population.
Audio branding is everywhere. It’s integral to creating a sense of expectancy from favorite brands. When you hear it, you feel it.
You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.
While there may be more professional ways of saying it, 2017 was a crazy year in healthcare marketing.