For many in healthcare, "marketing" is the department that produces fun stuff like brochures and giveaways, and not a strategic enterprise. The problem is that expertise is hard to see, while a brochure is in plain sight. How do you respond?
Open enrollment consumes healthcare marketing teams this time of year, but the Annual Wellness Visit is also a key revenue driver.
From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans. Is it worth it?
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.
There’s a lot of fear in healthcare marketing — the unspoken fears that lurk in the minds of consumers.
For Healthcare marketers there’s a middle demographic group who may be a great opportunity: The younger aging-in population.
Audio branding is everywhere. It’s integral to creating a sense of expectancy from favorite brands. When you hear it, you feel it.
You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.
While there may be more professional ways of saying it, 2017 was a crazy year in healthcare marketing.
Healthcare marketing professionals less often participate in government relations efforts. Is this a missed opportunity?
Healthcare marketing teams juggle a lot of work. How do you decide where to focus? This article includes a helpful template.
The end of the year is a great time to evaluate how you’ve done things. Here are 10 time-saving resources for multitasking marketers.
In this column, we’ll look at five seasonal drivers within healthcare, and how marketers can prepare for them.
How do you know? It’s difficult to answer without supporting data. That’s why research is so important to healthcare marketers.
the healthcare ecosystem is complex, and there are multiple upstream influencers who determine the total number of consumers eligible.