It’s Open Enrollment season in health care. High-profile marketing campaigns tend to overshadow a new wrinkle — patient attribution.
The anti-vax movement is a sign of a larger issue facing healthcare — growing public mistrust of science.
How and where you choose to elevate your brand — including sponsorships — is a reflection of you.
As we enter the fall, healthcare marketers should be starting their push for Medicare enrollees to schedule an Annual Wellness Visit.
Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers.
As healthcare marketers and communications professionals, this swirl of forces hits close to home.
What does it mean for healthcare marketing when every refresh of the web browser seems to include another story related to healthcare?
The issue of “surprise billing” may not seem central to your marketing responsibilities, but it could be seriously damaging your brand.
How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints.
The holidays can bring out feelings of anxiety and loneliness. Can your brand play a role in building up meaningful social connections?
For many in healthcare, "marketing" is the department that produces fun stuff like brochures and giveaways, and not a strategic enterprise. The problem is that expertise is hard to see, while a brochure is in plain sight. How do you respond?
Open enrollment consumes healthcare marketing teams this time of year, but the Annual Wellness Visit is also a key revenue driver.
From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans. Is it worth it?
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.