Do you want access to $600 billion in consumer spending? Then look no further than the millennial generation. By 2020, this growing demographic will spend $1.4 trillion per year! No wonder businesses are eager to attract, engage and appeal to this population. Unfortunately, most businesses are still unsure how to market to millennials and are missing out on a big opportunity to capture this demographic's attention and spending dollars.
We’ve all heard discussions about the use of customer-generated product reviews in all facets of marketing, including email. There’s good reason for it — when done correctly, reviews can increase the effectiveness of campaigns.