Merry Law

Merry Law
Nuts&Bolts: Global Update

Unique names. Fresh lists. Prospect lists are a basic need in direct marketing. We need them to maintain our customer base and to fuel expansion, whether into new markets or more deeply into a current market. Because of our niche markets, WorldVu, a publisher of business reference material in international addressing and country information, always has built in-house lists to supplement its list-rental efforts. Approximately 25 percent of our customers reside outside the United States, so we mail to both domestic and international lists. However, we’re having a difficult time finding rental lists that meet our profile for a variety of reasons: some lists are