Melanie Attia

Melanie Attia
The ABCs of Back-to-School Email Campaigns

The start of the new school year is quickly approaching. Back-to-school is the second largest consumer spending event after the winter holidays. If you haven't already begun your email marketing program for the season, you may be in luck. The National Retail Federation's new survey finds that more families will be shopping a week or two weeks before the bell rings. So you still have time to act!

Promoting Mother’s Day is as Easy as 1, 2, 3

The days are getting longer and temperatures are beginning to rise. This should be your reminder that now is the time to develop your marketing campaign for Mother’s Day.

As the World Turns Green on Earth Day

April 22 is Earth Day. It’s a perennial story, with its roots firmly planted in 1970. An estimated 20 million people nationwide attended festivities that day. Earth Day’s goal this year is to generate a billion "green" acts before the United Nations Conference on Sustainable Development in June 2012.

6 Tips to Using Call-to-Action Visuals in Your Emails

Visual imagery is a powerful element that can positively impact a business's bottom line. Making your emails more compelling with graphics helps your readers visualize what you're promoting. Taking the next step by combining graphics with hyperlinks is a great way to make every email campaign a strategic marketing program.

3 Email Marketing Predictions for 2011

It's that time again. From the wild to the sublime, predictions about what will unfold over the next 12 months are here. Some predictions set us up for disappointment, like my recurring forecast of the flying car coming to the broad consumer market. Others, like my top three predictions for email marketing in 2011, seem much more reasonable.

Holiday and Social Media Spirit in Email Marketing

The holiday season is fast approaching. For retailers — both online and brick-and-mortar — the goal is to receive the gift of increased sales and profits instead of a lump of coal.

5 Ways to Build a Strong Email Marketing Foundation

In an e-book compiled by my firm, Campaigner, titled "The Small Business Guide to Email Marketing," readers are provided tips to help them create, launch and continually enhance their email marketing campaigns. Here are five tips taken from the book: