Melissa Campanelli

Melissa Campanelli
Editor's Note: eM+C Daily to Bid Farewell

After seven years of insightful and informative daily coverage of the digital marketing world, we here at the Target Marketing Group (TMG) have decided to cease publication of eM+C Daily. Today is the last issue of eM+C Daily. While we're discontinuing eM+C Daily to shift our energies to other endeavors, that doesn't mean the TMG is abandoning its coverage of online marketing and e-commerce — not by a long shot!

Timely, Automated Emails Equal Marketing Success

Timely and automated personalized marketing messages are far more successful in engaging customers than messages generated manually without the consideration of recent recipient actions, according to the 2014 Email Marketing Benchmarks Study published this month by Silverpop, a digital marketing software provider. For the study, Silverpop compared the performance of transactional versus non-transactional email messages and automated versus manual email messages. The report studied emails sent by 3,000 brands worldwide throughout 2013.

Happy Holidays From eMarketing + Commerce!

On behalf of the eMarketing + Commerce team, I want to wish you a happy holiday season and joyous new year! This will be the last eM+C Daily issue of the year, as we'll be taking a break to spend time with family and friends over the holidays. eM+C Daily will return on Jan. 2 to kick off the new year with you. To you and yours, we wish you a happy holiday season!

12 Takeaways From the All About eMail Virtual Conference & Expo

eM+C has just had its' annual virtual email conference — All About eMail (AAeM) Virtual Conference & Expo on Nov. 14 and we are still reeling from it. It was a great event. This year, sessions covered topics such as how changes to the email marketing landscape will affect email marketers; how to use email to create loyal customers; the pros and cons of email acquisition tactics; tracking email subject line success; getting creative with email and social; mobile email marketing best practices; and more. You can access the entire show on-demand, now through Feb. 18, by registering here.

Top Tweets From All About eMail Virtual Conference & Expo

Here's a look at a few key takeaways via tweets sent during eM+C's All About eMail (AAeM) Virtual Conference & Expo that took place online last Thursday. AAeM is a one-day virtual event for email marketers. This year, sessions featured topics such as how changes to the email landscape will affect marketers; how to use email to create loyal customers; tips on email acquisition tactics; tracking email subject line success; getting creative with email and social; mobile email marketing best practices; and more.

12 Actions for Multichannel Success

Be humble, be where your customers are and deliver high-quality customer service in every channel are just three of the 12 actions for multichannel success that were presented during a session that took place at Integrated Marketing Week 2013 in New York City last week.

All About eMail Live! in Tweets

Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eM+C's All About eMail Live! conference, which took place on Jan. 31 in Atlanta:

Everything You Want to Know About Email Marketing … and More

With the holidays fast approaching, it's a great time for email marketing professionals to give their programs a much needed boost. That's why I wanted to take this opportunity to tell you about eM+C's upcoming All About eMail Virtual Conference & Expo. This free virtual show will be held Nov. 10 and features industry experts discussing the hottest email marketing topics of the day, including: