Maura Ginty

Maura Ginty
Analytics Help 77Sparx Steer Pricing, Marketing Strategy

77Sparx is a company that designs, develops and distributes learning and phonics games for young children. The company was founded in 2012, at a time of great debate within the games industry about business models. Initially, 77Sparx's games were launched as premium apps, but the market was clearly moving toward freemium. Many of 77Sparx's parent customers were providing feedback that they wanted to try the apps before they purchased them for their children.