Matt Mcpartlin

Matt Mcpartlin
Best Practices for Keeping ‘Junk Mail’ Label at Bay

Direct marketers that desire to “mail with responsibility” face an increasing number of formidable challenges, including a growing call for Do Not Mail legislation; the USPS push back against undeliverable mail; the ever-driving need to achieve improved response rates; the rising costs of postage and paper; and the slowdown of the economy in general. Each of these forces is hitting hard those marketers that have had to become leaner. The end result: It’s tougher than ever to do the right thing right now. While mail remains one of the most viable, cost-effective and efficient marketing channels, today’s consumers have become increasingly upset by “unwanted”