Matt Byrd

Matt Byrd
5 Important Answers to Your Email Testing Questions

Marketers have been proclaiming the importance of A/B testing for years, but we don't always practice what we preach as deadlines and last-minute edits get in the way of our best-laid marketing plans.

4 B-to-B Tips From the 'Email Idea Book'

Although it's business-to-business, behind that email address you're still reaching out to a singular person with thoughts and feelings. It's getting a bit cliche to say at this point, but think "Human-to-Human," not "Business-to-Business." Don't overcomplicate what you're selling or surround it with unnecessary hype; speak to people honestly and candidly