Earlier this fall, Google announced the launch of Google Social Search, "an experimental feature that helps you find relevant public web content from people in your social circle," according to Google. What’s the program really about, and how will it impact your search marketing? I’ll provide a few insights here.
In February, Yahoo launched Search Retargeting, a behavioral targeting program that serves ads across the Yahoo Publisher Network based on a Yahoo user’s prior Yahoo searches.
This will be a challenging year for all marketers, including search engine marketers. Following are five SEM predictions I have for 2009:
The biggest recent news item you might have missed is the death of eBay's Online Media Exchange. First articulated in 2005 by maverick marketer Julie Roehm -- who ran marketing for Chrysler at the time -- the Exchange was meant to be an online marketplace for ad spots on radio and cable TV, modeled after NASDAQ. eBay announced its intentions to run a pilot in 2006, launched it in '07, and killed the program this June.
Direct mail and search engine marketing are a lot more similar than you might think. If you understand the similarities between them and where the two channels part ways, you're well on your way to grasping the makings of a good search campaign. I'll go through five comparison points to explain what I mean.
Those of us who work in the search marketing business often find ourselves engaged in a debate over which is more important: SEO or PPC.