It's the old sales vs. marketing battle royale: The sales department thinks the marketing department is out of touch, and marketing thinks sales consists of highly paid order takers. Thankfully, tools are available to help companies align client-acquisition teams and eliminate the outdated rift between sales and marketing. However, before deploying these tools, sales and marketing teams must align together and adopt a data-driven marketing approach. By deploying a data-driven marketing program that is fully integrated into sales, companies can shift from brand-centric activities to those that are sales-centric, thereby improving sales conversion and driving revenue. Here are four steps to help your company get on the right path.