Mark Friedman

Mark Friedman
Are Expanding Communication Channels Backfiring for Businesses?

This is quite the time for marketers. The mobile and social media revolution is bringing more consumers online, causing email, text messaging, Facebook and Twitter to displace traditional communication methods. The result is a rich playground for reaching consumers in new, powerful ways seemingly unimaginable just a few years ago. Yet most businesses aren’t taking full advantage of the opportunities this shifting communications paradigm presents.