Mark Cerullo

Mark Cerullo
What Big Data Means for Today’s Email Marketer

Data has always been a central element in email marketing. We track and measure open rates, unsubscribes, clickthrough data and more to assess and refine email communications. What's changed over the years is the availability of more and detailed information about how campaigns are received, responded to and used. Now that we have all this data, what do we do with it? Below are five tips for using big data in your email marketing program: