Mark Amtower

Mark Amtower
How to Drive Federal Buyers to Your Web Site (950 words)

By Mark Amtower If you seek a customer who buys just about every type of product and service imaginable, look no further than Uncle Sam. Ignore the horror stories you may have heard about arcane processes such as needing a GSA number or some other government contract, or how slowly the Feds pay vendors. The federal government has more than 500,000 small purchase (i.e., less than $2,500) credit cards that were used more than 25 million times in fiscal year 2000. Total spent: $12.2 billion. By far the greatest beneficiaries of this largess are catalogers and other direct marketers selling on the