We've heard it before: People remember stories, not messages. The classic children's stories we are all familiar with, such as "Little Red Riding Hood" and "Goldilocks and the Three Bears," are often vehicles to deliver an important moral lesson. Wild and imaginative stories capture a child's attention, while subtly teaching them about how the world works. We remember the moral lessons through these stories, because we learn best when we have an emotional connection attached to the message.
Email marketing can be an ideal vehicle for delivering story-based messages to audiences. When integrated with other channels, the use of stories in email marketing can deliver an exceptionally rich customer experience. Although there are many ways to incorporate storytelling into email marketing, here are three of the most common strategies that industry-leading brands use to introduce story concepts into their campaigns: