Maria Pergolino

Maria Pergolino
Social Media Lead Scoring: A Quick How-To Guide

Today's best marketers are factoring social interactions into their lead scoring methodology. Why? Because these online conversations often indicate signs of sales-ready behavior, allowing marketers to get the right leads to sales, and potentially beating out competition that's relying on traditional lead scoring—or no lead scoring at all

8 B-to-B Social Media Lessons that Lift Revenue

Marketo has examined the social media usage of revenue-focused B-to-B marketers using social media, and discovered eight keys to using this new medium in B-to-B marketing.