Marian Nelson

Marian Nelson
10 Key Steps for Maintaining INTERNATIONAL DATA Integrity (1,19

By Marian Nelson What happens to data at the entry point is critical. The way data is handled here has an impact on every later interaction with the customer or prospect. In "Deciphering Global Code" (Target Marketing, November 2000), Sheila Donovan of Global DM Solutions explored ways to optimize data capture by "internationalizing" your Web site. Once an international format is in place, visitors enter their own data. They decide how to make abbreviations and how to fit their addresses into your structure. For those of us working outside the Web environment, this sounds like heaven! The organizations with which I work still enter