Marc Fanelli

Marc Fanelli
Ideas You Can Take to the Bank!: Effective Communication

Never before have marketers had such a wealth of marketing tools at their disposal: unique information sources, innovative database platforms, advanced analytics and multichannel delivery vehicles. With such a variety of tools, how should marketers leverage their database to reveal new opportunities to gain optimal results? You can maximize your ROI by developing a customer contact strategy that answers three key questions: 1) Who should I contact? 2) What channel should I use to contact them? 3) When should I contact them? The answers to these questions are in your database. They represent a contact-strategy plan that uses all the resources in