Manu Mathew

Manu Mathew

Manu Mathew is CEO and co-founder of VisualIQ, a Nielsen company.

Making Marketing Greater Than the Sum of its Campaigns

Everyone knows the old saying, “The whole is greater than the sum of its parts.” It makes so much sense when put to use, so why is it rarely ever applied to marketing? Time and time again, the simple logic of an old adage has dramatically improved campaign performance.