Lynne Mysliwiec

Lynne Mysliwiec
4 Best Practices in Data Append

Investments in third-party data appends do return real dividends to many database marketers, who depend upon their power to ensure that the right people get the right message at the right time. We see the value when we’re trying to pick high-potential customers out of a one-time buyer population, or when we want to implement a communication message that’s relevant to a specific life-event trigger. If you’re getting periodic appends, there are several best practices that you might consider to ensure that the append process is correct and consistent, and that the data’s as accurate as possible. • Make sure the append process is