Lusine Khachatryan

Lusine Khachatryan
Why Monitoring Capabilities Are Mission Critical for SMBs

With consumers embrace of e-commerce, smaller independent businesses are rapidly emerging and succeeding due to their ability to make real-time decisions.  For online brands that must continuously compete against larger giants (i.e., Amazon.com), heavy user traffic is never a bad thing as more traffic typically means more sales. But what happens when there's a sudden spike in website traffic? At any given time, a well-publicized customer review can direct consumers to a website in droves, flooding systems and increasing the time it takes for pages to render content or process payments.