Liz Ryan

Liz Ryan

With over 14 years digital marketing experience specializing in email marketing and customer retention, Liz Ryan is an innovative thought leader in the field. She has been published in a number of industry publications including eM+C as well as interviews in DM News and Hubspot. As CEO of Relish Tray Media, she works world-class technology platforms including ExactTarget and Hubspot among others. Liz has helped B-to-B and B-to-C companies elevate their marketing programs through data driven strategy and creative optimization. Threadless, Dino Publishing, Belly, SimpleRelevance and Acorns have all benefited from her experience and expertise. During her career in interactive marketing, Liz also served as Director at NextWave Media, a lead generation company and Managing Consultant at Stellar Response, an email strategy and delivery consultancy. She earned her Bachelor of Arts degree in Human Nutrition and Dietetics from Arizona State University, and Master of Science degree in E-Commerce Technology from DePaul University. When she

The Email Hierarchy of Needs: Deliverability is the Foundation

If you're not getting the most of your email messaging, you might not be asking the right questions. How many times have I been asked "What's the best day of the week to send email", "What's the best time of day to send email", "What's the best Email Provider"? These questions are much less important than the big questions. "Is my email getting to my subscribers?" "Can my subscribers read my email on their device"? "Do my subscribers want my email or are they hitting 'spam'?

When Email Marketing Won't Work

Email marketers love to tout the benefits, return on investment and successes of our favorite channel. However, there's something I've come to know through my many years in the industry: sometimes email doesn't work. There comes a time in every business when you need to evaluate where to spend your marketing dollars. Oftentimes email is a no-brainer; sometimes it's not.

Resist the Urge to Send Image-Only Emails

From a marketing perspective, there are pros and cons around user experience, reporting and data. Email experts have been quick to spin as to why this is good for the industry. However ,it is important to consider why image-based emails is bad for your program. Specifically the long held practice of sending single image emails.

Customer Retention? I Think You Mean Community Retention

Can you imagine if B-to-B marketers only put effort into their clients after they had already spent money with them? The same concept can apply. Yes, coupons are great and can help you acquire bargain shoppers, one-time buyers and "sometimes" customers who convert to brand loyalists. But what if you treated potential retail customers a little more like B-to-B marketers treat their leads?

The Never-Ending Quest to Find the Perfect Email Service Provider

One of the most common questions email marketing consultants get is "What's the best email service provider?" My diplomatic answer is, usually, "It depends on your needs." In reality, all providers have their pros and cons. Whether it's functionality, usability, deliverability or price, they all have their weaknesses. Fortunately, with careful consideration you can find the provider that best suits your company.